“The fastest way to help the planet is to go vegan.” Read the interview with vegan author Sarah Kramer. Earl Grey Senior school is Giving it up for Earth Day! Watch the video! Find out what Now Magazine's Ecoholic, Adria Vasil, has to say about her writing, relationship and Give it up for Earth Day! commitment.

Who's giving it up?

Joey McColm
This NASCAR Canada Driver won't be buying it this April.

Recent Blog Posts

What now? Be the change you want to see

by The "Give it up" Team
May 25, 2011

So we launched this campaign with four specific actions to encourage the trial and adoption of planet-friendly lifestyle changes. But encouraging others to change doesn’t mean much if you too are not prepared to change.


We did it! Vegan for one month and feelin’ flexitarian fine!

by Josh Stevenson
May 17, 2011

The advice that has resonated most with me is from author/activist Michael Pollan...“Eat whole food. Not too much. Mostly plants. Especially leaves.”


Consuming less, appreciating more

by Kyle MacKenzie
May 13, 2011


As promised, here are the environmental benefits of your commitments!

Equipped with the why’s and how’s to reduce their personal environmental footprint, hundreds of Canadians from every single province and territory set out to give up a habit through our campaign website and committed to over 40 000 days of greener living. Thank you for your efforts and follow-through!

Now you can find out how your action commitments stack up in CO2 emissions and kilowatt hours saved, cars off the road, dollars saved, pounds of meat not consumed, and litres of toxic cleaning products diverted from the waste stream!

Many of you are carrying on your commitments this month (and into the future) and so are our bloggers. Follow along as they prepare for life after the challenge.

Stay tuned for more campaign highlights and results later this month!

Make Earth Day your launching pad for taking environmental action every day!