Celebration through action
For action. For the climate. For biodiversity. Against food waste.
This year, the Earth Day campaign makes it a priority to celebrate through action, on April 22nd and every day! A clean illustration combined with simple words to massively mobilize the population for environmental action.
The chosen themes reflect Earth Day’s everyday initiatives aimed at citizens and organizations!
The history of the campaign
On April 4, 2017, Earth Day launched its annual campaign, this time spearheaded by Pusher, our collaborators for over a year. As the creators of our graphic identity, they created a fresh 2017 campaign focused on action and mobilization.