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Earth Day T-shirt

One T-shirt purchased, one tree planted

Theme

Trees planted

Years

2017 - 2026

Status

Ongoing

The Canadian Made T-Shirt That Plants Trees

Each year, an Earth Day t-shirt is designed in collaboration with a local brand to support the greening of Canada.
Thanks to this funding, trees will be planted across the country as part of the Tomorrow’s the Forest.

The Earth Day t-shirt is also meant to make us think about our clothing consumption.
So here are a few things to consider before you purchase one of our beautiful shirts:

1) Do you really need a t-shirt?
2) If yes, can you put one of your other items of clothing back into circulation to make up for it?
Or you can organize a clothing exchange party with friends!

Once you’ve considered all of the above, you’re ready to buy a beautiful t-shirt made in an environmentally responsible way in Quebec. Good news, your purchase will finance the planting of a tree!

2026 Edition

A committed, local collaboration that’s a little less conventional than usual.

For the 2026 edition, Poches & Fils and Oui Manon are joining forces for Earth Day.

A T-shirt not only designed here in Quebec from 100% organic cotton, but above all, one that repurposes unused stock that was at risk of gathering dust on the shelves.

This year, the playful and irreverent worlds of Oui Manon and Poches & Fils don’t beat about the bush with a blunt slogan in French that matches the scale of such an important issue.

 

🌱 A concrete action for the planet: 1 T-shirt = 1 tree planted.

Every purchase supports concrete initiatives for greening, the conservation of endangered species and the protection of ecosystems. All proceeds are donated to these environmental projects.

♻️ Give a T-shirt from your wardrobe a new lease of life

To encourage the upcycling of textiles, you can bring a T-shirt you already own and have the 2026 edition design printed on it.

We look forward to seeing you on Saturday 18 April at La Graine Brûlée café in Montreal for a big clothes swap.

See previous editions

Partners


Contact us

Earth Day Canada

5818, boulevard Saint-Laurent
Montréal (Québec) H2T 1T3 Canada

Phone : (514) 728-0116
Toll free : 1 800 424-8758
Fax : (514) 303-0248
Email: hello@earthday.ca