What is the Earth Day Campaign?

The Earth Day Canada media campaign unfolds across a multitude of platforms until April 22. Beyond raising awareness about environmental issues among citizens and organizations across the country, this impactful campaign aims to inspire as many people as possible to take action.

The campaign will be unveiled on April 4th. A communication kit will be available on this page on the same day.

The Earth Day 2024 campaign will once again be created by the creative agency Sid Lee.

Sustainable mobility

With over 43% of greenhouse gas emissions originating from the transportation sector and a rise in car usage, promoting sustainable mobility is crucial. Whether commuting to work or going on vacation, alternatives to solo driving exist.

The goal is to encourage a significant number of citizens, municipalities, and organizations to try different modes of transportation for Earth Day and adopt new eco-friendly habits.

An action-oriented campaign

Celebrating Earth Day provides a unique opportunity to take action for the environment. Explore our suggestions for activities to do at home and within your community, and discover events near you through our online calendar!

 

Mobilized municipalities

For the fourth consecutive year, Earth Day Canada encourages municipalities to play a role in ecological transition. Discover the municipalities advocating for the environment and committing to making a difference on Earth Day and every day.