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April 22
- You are
  - Blog
  - Donate
- Campaign
  Programs
  - Earth Day T-shirt
  - Tree Planting Relay
  Events
- Earth Day is Leg Day
  
  Cars are one of the biggest contributors to gas emissions in Canada.That’s why, Earth Day Canada is launching the national Earth Day is Leg Day Challenge.From now until April 22, skip the car to save the planet.
  
  Municipalities Mobilizing
  
  Many municipalities across Canada are taking bold steps to be part of the ecological transition for their citizens. Join the movement of Municipalities Mobilizing!
  
  Environmental activities to do at home!
  
  Use this time of reduced activity to organize activities at home, alone or with your family! Let your creativity run wild as you come up with ways to take action for the environment from home. Then use #EarthDayAtHome to show us what you’ve been doing!
  
  We can all change our habits for a brighter future
  
  Earth Day Canada has unveiled its campaign for the 50th anniversary of Earth Day, produced in collaboration with lg2. Discover how we can all change our habits for a brighter future!
  
  Environmental activities to do at home!
  
  Use this time of reduced activity to organize activities at home, alone or with your family! Let your creativity run wild as you come up with ways to take action for the environment from home. Then use #EarthDayAtHome to show us what you’ve been doing!
  
  We can all change our habits for a brighter future
  
  Earth Day Canada has unveiled its campaign for the 50th anniversary of Earth Day, produced in collaboration with lg2. Discover how we can all change our habits for a brighter future!
  
  Environmental activities to do at home!
  
  Use this time of reduced activity to organize activities at home, alone or with your family! Let your creativity run wild as you come up with ways to take action for the environment from home. Then use #EarthDayAtHome to show us what you’ve been doing!
  
  We can all change our habits for a brighter future
  
  Earth Day Canada has unveiled its campaign for the 50th anniversary of Earth Day, produced in collaboration with lg2. Discover how we can all change our habits for a brighter future!
  
  Municipalities Mobilizing
  
  Many municipalities across Canada are taking bold steps to be part of the ecological transition for their citizens. Join the movement of Municipalities Mobilizing!
  
  Environmental activities to do at home!
  
  Use this time of reduced activity to organize activities at home, alone or with your family! Let your creativity run wild as you come up with ways to take action for the environment from home. Then use #EarthDayAtHome to show us what you’ve been doing!
Every Day
- You are
  - Blog
  - Donate
- Programs
- Our Workshops On Environmental Action Are Available In English Across Canada!
  
  Does your organization or municipality want to participate in bringing awareness and encouraging mobilization around ecological issues? Book yours and let’s discuss solutions and concrete actions!
  
  Charged for Change : Accelerating Electromobility for Underserved Communities
  
  Through Aviva’s new program with Earth Day Canada, communities in Ontario can self-identify their need for EV charging stations and apply for funding to receive 6-10 Level 2 chargers for their community. Click to learn more!
  
  Our Workshops On Environmental Action Are Available In English Across Canada!
  
  Does your organization or municipality want to participate in bringing awareness and encouraging mobilization around ecological issues? Book yours and let’s discuss solutions and concrete actions!
  
  The Greeting Cards That Plant Trees
  
  It’s time to send your season’s greetings! Make a concrete contribution to reforestation in Canada by sending the Earth Day Canada cards that plant trees to your friends, colleagues and partners.
  
  Our Workshops On Environmental Action Are Available In English Across Canada!
  
  Does your organization or municipality want to participate in bringing awareness and encouraging mobilization around ecological issues? Book yours and let’s discuss solutions and concrete actions!
  
  The Greeting Cards That Plant Trees
  
  It’s time to send your season’s greetings! Make a concrete contribution to reforestation in Canada by sending the Earth Day Canada cards that plant trees to your friends, colleagues and partners.
  
  Our Workshops On Environmental Action Are Available In English Across Canada!
  
  Does your organization or municipality want to participate in bringing awareness and encouraging mobilization around ecological issues? Book yours and let’s discuss solutions and concrete actions!
  
  The Greeting Cards That Plant Trees
  
  It’s time to send your season’s greetings! Make a concrete contribution to reforestation in Canada by sending the Earth Day Canada cards that plant trees to your friends, colleagues and partners.
  
  Our Workshops On Environmental Action Are Available In English Across Canada!
  
  Does your organization or municipality want to participate in bringing awareness and encouraging mobilization around ecological issues? Book yours and let’s discuss solutions and concrete actions!
  
  Charged for Change : Accelerating Electromobility for Underserved Communities
  
  Through Aviva’s new program with Earth Day Canada, communities in Ontario can self-identify their need for EV charging stations and apply for funding to receive 6-10 Level 2 chargers for their community. Click to learn more!
Donate

2015 Campaign

Let's give the Planet a better deal. And our children.

“We do not inherit the land of our ancestors, we borrow it from our children…”
Saint-Exupéry

We would never give our child a drowned polar bear. Or an oil-coated penguin. Or a deformed turtle. And yet, this is the gift being given everyday to the planet. We all leave a legacy to our children: our love, our values… but also our planet. From now on, it is up to us to take care of it — for their well-being, and also for their own children.

In his new series of TV and print ads, Sid Lee features three very cute stuffed animals… except that they’re damaged because of us. “Let’s offer the planet a better deal. And to our children.”
This highlights the importance of action for the environment and for those who inhabit it.

Download
the media kit

Share
the campaign

The history of the campaign

On April 9th, 2015, Earth Day launched its long-standing campaign, led by the agency Sid Lee, with his partners and friends. We made 20 copies of each of the campaign’s plush toys, created by the Raplapla boutique workshop. Fourteen of these toys were officially placed on an online auction. The public had until April 22 to participate.

On April 12th, 2016, a plush toy made a remarkable appearance on the Quebec show Tout le monde en parle during which Dany Turcotte tried to save it.

From April 18th to 26th, 2015, the toys were present at the Montreal Biodôme as part of the activity “Yes, we can change the world!” The activity raised awareness of the challenges of marine pollution and showcased the revolutionary ocean-cleaning technique proposed by The Ocean Cleanup, an initiative of a young Dutchman. The Earth Day team was there to explain the plush toys campaign to the young kids.

Patricia Marton - Reine - 329 $
Patricia Marton - Gough - 325 $
Catherine Vadnais - Yuca - 317 $
Claude-Antoine Guibord - Rio - 255 $
Julie Bergeron - Tristan - 250 $
Echocampus HR - Baffin - 234 $
Claude Antoine Gagnon - Rica - 227 $
Mélanie Marois - Phillip - 215 $
Laurence Methot - Hudson - 206 $
Claude-Antoine Guibord - Beaufort - 205 $
Claude-Antoine Guibord - Torres - 189 $
Juliane Alarie - Tauranga - 185 $
Éric Briand - Rio - 180 $

We would also like to thank all of those who participated, made a bet, or made a donation. The donations collected will allow us to carry out various ecological and educational actions aimed at improving our environment. Because of the generosity of the participants, we will be able to offer our children an even better gift than a plush toy: a healthier planet.