THE EARTH DAY CAMPAIGN, WHAT IS IT?

The Earth Day Canada media campaign unfolds across a multitude of platforms until April 22. Beyond raising awareness about environmental issues among citizens and organizations across the country, this impactful campaign aims to inspire as many people as possible to take action.

The Earth Day 2025 campaign will be created by the creative agency Hula Hoop.

The campaign will be unveiled in spring 2025. A communication kit will be made available on this page on the same day.

BIODIVERSITY: THE THEME OF THE 2025 CAMPAIGN

Nearly three-quarters of the Canadian population cannot define biodiversity or understand how to act to preserve it. However, a large majority wants to receive information to better understand the issues and get involved.

The goal is to encourage as many citizens, municipalities, and organizations as possible to reconnect with nature and and better understand the importance of preserving biodiversity for ecosystem balance, food security, and resilience to climate change.

AN ACTION-ORIENTED CAMPAIGN

Celebrating Earth Day provides a unique opportunity to take action for the environment. Explore our suggestions for activities to do at home and within your community and discover events near you through
our online calendar!