What is the Earth Day Campaign?

Earth Day Canada’s media campaign is deployed on a multitude of platforms leading up to April 22. In addition to raising environmental awareness among many citizens and organizations across the country, this campaign also encourages people to take action.

Let’s picture a better planet

Produced by the creative agency Sid Lee, the 2023 edition of the Earth Day campaign was inspired by activists who threw soup at paintings in museums in Europe. Without condemning or encouraging these actions, Earth Day Canada wants to give people concrete ways to take action for the environment and encourage them to support local and national environmental organizations to restore the beauty of our world together.