THE EARTH DAY CAMPAIGN, WHAT IS IT?

The Earth Day Canada media campaign unfolds across a multitude of platforms until April 22. Beyond raising awareness about environmental issues among citizens and organizations across the country, this impactful campaign aims to inspire as many people as possible to take action.

The Earth Day 2025 campaign is created by the creative agency Hula Hoop.

The campaign will be unveiled in spring 2025. A communication kit will be made available on this page on the same day.

BIODIVERSITY: THE THEME OF THE 2025 CAMPAIGN

Nearly three-quarters of the Canadian population cannot define biodiversity or understand how to act to preserve it. However, a large majority wants to receive information to better understand the issues and get involved.

The goal is to encourage as many citizens, municipalities, and organizations as possible to reconnect with nature and and better understand the importance of preserving biodiversity for ecosystem balance, food security, and resilience to climate change.

Activity Ideas to Protect Biodiversity

Citizens
– Participate in a bioblitz
– Join a biodiversity collage
– Support a biodiversity NPO
– Take action for nature
– Take part in the No Mow May challenge

Organizations
– Organize a bioblitz for your employees using the iNaturalist app
– Participate in a biodiversity collage with your employees
– Organize a clean-up day

Municipalities
– Adopt a biodiversity conservation strategy for your territory
– Protect pollinators by creating flowering meadows
– Develop green infrastructure and ecological corridors in your community
– Participate in the City Nature Challenge with your residents

AN ACTION-ORIENTED CAMPAIGN

Celebrating Earth Day provides a unique opportunity to take action for the environment. Explore our suggestions for activities to do at home and within your community and discover events near you through
our online calendar!