Earth Day 2019

#FreeYourPlay with Kamik and Earth Day Canada
Connect to Nature and Make Your Play Count


What kind of children are we raising to protect our planet? Are they resilient, confident, socially inclusive and connected to nature? According to UN research, children and youth in Canada aren’t any of these things, and it’s largely due to a sharp decrease in the amount of time they spend outside, engaged in unstructured play.

For Earth Day 2019, we are asking you to #FreeYourPlay with Kamik and Earth Day Canada — join us in growing the outdoor play movement!

Are we squeezing too many activities into our children’s schedule? #FreeYourPlay

Are you a parent or educator looking for ways to take action at your school?
Check out our EcoKids Take Action Page!


Thank you for supporting Earth Day Canada and our EarthPLAY programs!

We have some materials that will help you #FreeYourPlay with @Kamik and @EarthDayCanada!

Campaign Poster + Imagery

Please credit all photography to Earth Day Canada. For more details on each image or suggested captions, please email

Campaign Poster

EDC Poster 2019 - For Website 8.5x11

Press Release

Logo Usage and Standards

The Earth Day Canada logo is a symbol of our organization, reflecting our strength, vision and values. EDC has trademarked the term “Earth Day” in Canada and only allows it to be used in association with environmentally sound endeavours, as approved by our organization. The trademark “Earth Day” cannot be used for commercial gain, but is free to use for individuals, schools, community groups and non-profits.

If you wish to use our logo in order to promote an Earth Day event, environmental initiative or similar endeavour, or if you are a corporation, and would like to discuss licensing opportunities, please contact Cristina Greco, to request permission:

Once you’ve received written permission to use the EDC logo, please consult our Style Guide, below, to assist you in the consistent usage of the logo for print and web applications.

Media Opportunities

For interview requests, including with our president, Deb Doncaster,
please contact Cristina Greco:

About EarthPLAY

EarthPLAY is Earth Day Canada’s program to protect and create outdoor play opportunities for children across Canada. EarthPLAY works with schools, parents, recreation centres and community groups to integrate unstructured, outdoor free play into the day-to-day lives of children ages 5 to 15. Learn more at

About Earth Day Canada

Founded in 1990, Earth Day Canada is a national charity that inspires and supports people across the country to connect with nature and build resilient communities. We lead an annual Earth Day campaign every year on April 22nd, in conjunction with free, year-round, award-winning programs that get people of all ages outside, interacting with the environment — this, in turn, fosters an intrinsically motivated, enduring commitment to stewardship and conservation.

We work closely with school-aged children and youth through our renowned EcoKids and EarthPLAY programs, focused on putting self-directed outdoor play back into the lives of children by addressing play provision in schools, parks, streets and community green spaces. We engage diverse communities and help our corporate partners achieve their sustainability goals with our employee engagement platform. Learn more at

About Kamik

Kamik is a leading footwear and apparel manufacturer on a mission to bring unstructured moments of Outside Free Play back to families worldwide. Kamik creates a complete line of comfortable, Northern-inspired versatile footwear and apparel for the whole family. Rugged, dependable and durable, these products keep playful feet dry and warm year-round, from the first spring puddle jumps to the last wintry snowball fight. Kamik’s Montreal-based parent company, Genfoot, boasts a century-long history and about 400 employees in its plants across Québec, Ontario and New Hampshire. Kamik footwear is available in over 10,000 outlets in more than 40 countries. Learn more at and join the movement to #FreeYourPlay by following Kamik on Facebook, Twitter, and Instagram.

A deep commitment to sustainability is at the heart of everything at Kamik. From conducting our own environmental impact, to our involvement within the communities in which we do business, taking care of our planet is part of our corporate DNA. To that end, we aim to deliver a range of products that deliver maximum performance with minimal impact on the environment.

Thank You to Our Sponsors