Media Campaign 2025

THE EARTH DAY CAMPAIGN, WHAT IS IT?

The Earth Day Canada media campaign unfolds across a multitude of platforms until April 22. Beyond raising awareness about environmental issues among citizens and organizations across the country, this impactful campaign aims to inspire as many people as possible to take action.

The Earth Day 2025 campaign is created by the creative agency Hula Hoop.

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BIODIVERSITY: THE THEME OF THE 2025 CAMPAIGN

Nearly three-quarters of the Canadian population cannot define biodiversity or understand how to act to preserve it. However, a large majority wants to receive information to better understand the issues and get involved.

The goal is to encourage as many citizens, municipalities, and organizations as possible to reconnect with nature and and better understand the importance of preserving biodiversity for ecosystem balance, food security, and resilience to climate change.

We created the game “Biodiversity Seek and Find”! Your mission: spot 10 endangered species living in Canada, hidden in an illustration. With a key message: “Biodiversity is essential to our planet’s balance, but it is at risk. Let’s open our eyes to better protect it.” It’s your turn to play!

Action Ideas to Protect Biodiversity

Citizens

– Participate in a bioblitz
– Join a biodiversity collage
– Support a biodiversity NPO
– Make a gesture for nature
– Take part in the No Mow May challenge

Organizations

– Organize a bioblitz for your employees using the iNaturalist app
– Participate in a biodiversity collage with your employees
– Organize a clean-up day

Municipalities

– Adopt a biodiversity conservation strategy for your territory
– Protect pollinators by creating flowering meadows
– Develop green infrastructure and ecological corridors in your community
– Participate in the City Nature Challenge with your residents

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ideas

MOBILIZED MUNICIPALITIES

For the fifth consecutive year, Earth Day Canada encourages municipalities to play a role in ecological transition. Discover the municipalities advocating for the environment and committing to making a difference on Earth Day and every day.