Montréal, November 4th 2021 — Earth Day Canada is pleased to welcome Valérie Mallamo as the organization’s new Executive Director to support its pan-Canadian expansion and the deployment of new environmental programs.

A Rich Experience in Management and the Environment

With 25 years of management experience and a keen interest in environmental issues, Valérie brings to the organization an ideal balance of consulting and business development skills and a keen understanding of the dynamics of running a non-profit organization.

After studying at McGill University, Valérie honed her skills in team management, operations optimization and strategic development with large national organizations. There, she held the positions of Account Manager followed by Director of Client Services. She then reoriented herself towards the environment and completed a master’s degree in the field. Valérie became the General Manager of an environmental company facilitating the implementation of water and energy saving products for residential customers, municipalities, and social housing managers in partnership with Hydro-Québec. At the same time, she has been involved in the LGBT+ Family Coalition for more than 20 years, where she currently serves on the Board of Directors.

Strengthened in her ecological commitment throughout her career, Valérie seized the opportunity to join Earth Day Canada to take up the pressing challenge of mobilizing the greatest possible number of society’s actors to go green. Since her arrival, Valérie has been working to develop the Action/Reduction waste management support program for municipalities across Canada.

New Priorities for Pierre Lussier

 Pierre Lussier, who has been leading the organization since its inception, retains his title as President of Earth Day Canada and will now focus on the development of the EcoCharge network of fast charging stations. He will use his visionary skills to expand this ambitious project aimed at facilitating the transition to electric cars and will continue to bring his experience to the organization for Earth Day celebrations.

“The choice to join Earth Day was so easy. It’s a great opportunity to use all of my work experience and personal interests for the good of an organization that is essential to our society’s sustainability. The team is great, both in terms of employees and our Board of Directors. The projects and partners are impressive. I am confident that together we can increase the positive impact of the organization across the country.”
– Valérie Mallamo, Executive Director of Earth Day Canada

“Valérie’s arrival at our organization gives me hope for a very bright future for Earth Day Canada. At her side, we will be able to deploy many innovative projects to support the environmental action of all actors of society across Canada and continue to mobilize municipalities, organizations and citizens to take the train of ecological transition!” – Pierre Lussier, President of Earth Day Canada

“As Chair of the Board of Directors of Earth Day Canada, I am very excited to welcome Valérie Mallamo to our organization. Her diverse experience and energetic personality are undeniable assets to support the organization in its pan-Canadian development and ensure its long-term sustainability.” – Thomas Mulcair, Chair of the Board of Directors of Earth Day Canada 

About Earth Day Canada

Earth Day Canada is a charitable organization that helps individuals and organizations reduce their impact on the environment by taking action on Earth Day and every day. In August 2019, the organization Tous les Jours, initially active in Quebec and in the French-speaking world, became Jour de la Terre/Earth Day Canada in order to expand its environmental support programs across Canada.

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Information and interview requests:

Christophe Aura
Copticom
(514) 797-7986
caura@copticom.ca